Subscription Marketing

We undertake subscription marketing work with small to medium sized independent magazine publishers to achieve subscriptions growth.

Our focus is on both acquiring and retaining subscribers to provide long term results and good return on investment.

We are firm believers in an analytical approach to subscription marketing. Everything we do is based on market and customer intelligence, careful testing and the meticulous measurement of results.

But that isn’t to say that we’re not creative. We devise acquisition and retention strategies that get results – and for that to happen we must think creatively about the specific activity that will attract potential subscribers; we must plan creative campaigns that grab the attention, and we must design them to catch the eye.

Our portfolio of clients comprises multiple magazines with in excess of £1million worth of subscription revenue per year.

We offer a full service including campaign planning and execution, encompassing design, production and placement of promotions, design and implementation of tracking and measurement mechanisms, and analysis of results.

We offer a full subscription marketing service that encompasses all of the above. We can act as your outsourced marketing department, taking on all tasks; we can work on a specific project or on a consultancy basis.